XIII. Video Art & Commercials.

We learnt about Video Art & Commercials this time and we were told to write a blog post about these two topics.


Video Art

So, What is it? Based on the lecture that i covered, It is a type of art which relies on moving pictures and comprises of audio and video data. An emphasis that people want to get out there is that; FILM IS NOT THE SAME AS VIDEO ART. 

Video Art tends to not have dialogue or employ actors and are more straightforward compared to Films which have a plot and are more than just video. A few examples can be found on videoart.net.

In my opinion, the conservation of Video Art is a great idea as it shows that this 'trend' has not died yet which is similar to film cameras where majority photographers are still using film cameras in order to revive and keep them alive.

Every year, a festival called Video Art & Experimental Film Festival is held where filmmakers from anywhere in the world are able to create video art and would be nominated or shortlisted to win an award as well as prize.

The festival has been going on for several years now and has been able to keep Video Art alive.

Commercials

Commercials! Or better known as Advertisements. What are they though? Advertising is an audio or visual form of marketing that promotes a certain product or campaign or anything similar. Commercials tend to be found on television, cinemas, radios or even on the internet.

Commercials are intended to increase the sales of a product or increase awareness on certain issues to the world. A good example of a commercial or advertisement is Coca Cola who once released an advertisement which was about two musicians covering a song with only using Coca-Cola glasses, bottles and cans. The video can be found here.

Unlike Video Art, Commercials are still being used to this day as commercials carry more uses than Video Art.  Commercials and Video Art have about the same length of videos.

SOURCES: x

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